#Facebook hype will fade? Not so fast ...

I am currently having a very interesting chat on Facebook ... it references this article on CNN ... so totally read it first. It's kosher, I'll wait for you right here ... doop dee dooo .... lah dee dah ....

For reals ... myspace and facebook have never ever ever been in the same league. Haha totally need to hold back my true feelings for Myspace. I just really really really believe in the power of social media. Clearly. The ultimate, and most unpredictable variable in whether or not a social site will flourish is based on who is actually running it. I worked for LiveVideo back at the end of 2007, which promoted lifecasters livestreaming to all around the world, pre the big social media boom. What we were doing on that website was friggen AHHMAZINNGGG but was 1) way too ahead of the time. and 2) run by one of the founders of myspace who just wanted to flip it. He just didn't really care. Was by NO means a reflection of the medium as a whole, or any of that other rubbish ... it was just run by a dude that had other things in mind for his life. To each his own, man, whatever people want out of life ... as long as they're happy, I'm copasetic. But for reals, Zuckerberg is not not NOT after the money, not that he doesn't have it anyway ... it just wasn't his intention, or his ultimate goal. He gets people. Dude, look at the shift from "fan" pages to "like" pages. FUCKINGGG BRILLIIANNNTTTTT!!! We were becoming psychologically conditioned because of social sites to no longer want to fan celebs, we wanted to be their friend. It created this rad even playing field ... he got that.

Look at the like button. Sometimes you want to show your support, but can't think of anything to say ... here, just give it a like, and that's good enough, and oh yeah that also shows on your wall and in your news feed to enhance the likelihood that someone else in your network will like it as well, as birds of a feather flock together. The man is a genius. Behind the scenes, I totally expect to see some big OZ like dude totes mcgotes just kickin it.

Facebook is different. Facebook is different. Facebook is different.

Psychology is everything in social media ... and they get it.

#IMHO