Internet TV commercials and why we hate them
#TalkNerdyToMeLover's @saintpepsi
New Google Phone Service Whispers Targeted Ads Directly Into Users' Ears
Watching your shows online for free was amazing. First, Youtube. Then Hulu perfected it. After Hulu, it seemed like all the networks started airing their programs for free from their sites respectively. So they could reap the ad bonuses. So this seemed like a pretty decent reason to stop downloading stuff illegally. No more need with Netflicks and Hulu giving you up to date movies and TV series. Better still, offering you old series far past their prime to newer generations. Finally, like the big music corporations the media of the visual was coming to terms with it's new generation.
Or so it seemed. Much the same as big business trying to crush any enterprise that took something and made it far too cheap for the common man they stepped in and stopped it running easily. Remember when internet radio ran off donations and not a constant stream of commercials. Remember when you could watch shows on Youtube without ad placement. Well they got their fingers into Hulu. Now each commercial segment has 2 sometimes 3 parts to it making it the same as watching your shows on TV. This is why we stopped watching them on TV in the first place. If it's a good commercial it will be linked and circulated throughout Youtube and twitter. Like that old spice guy.
Sometimes, they would offer you the ability to watch one REALLY long commercial, instead of having what you wanted to watch interrupted through out the show. I really didn't mind the commercials when it was only a few per broadcast. Usually, at the same time that the TV breaks for commercials in the show. However, you get commercials popping up mid sentence now. Trying to move forward in a show or backwards to show a friend a funny moment instantly ques up a commercial. In fact moving your mouse can start commercials. If you accidentally click something wrong on the page BAM!!! COMMERCIAL! Making it impossible to use that screen of you computer. If you aren't practical like me and have multiple monitors then you are shit outa luck when trying to do other things while watching your stories.
All these things can be forgiving if the commercials they showed were watchable. Obviously, no money goes into internet ads, when that's where most of the real viewership is coming from these days. So instead of getting commercials that stick with us and make us want to think about products you get the bottom of the barrel TV reject commercials that just leave us groaning. The closest I saw they come to good advertising was when they gave you the option of which commercial you wanted to watch based on your own personal preferences. This caters to the individual! Something you can easily do with the internet. That's called using the interwebs to your disposal. So after scrapping the crappiest commercials out of the bottom of the barrel they give you the option of telling the sponsors if you liked the commercial or not. Not something you should ever do for people who didn't want to watch a commercial in the first place. Guess what we didn't like it!
Lastly, Once they aired this commercial that you didn't want to see in the first place, sense it's the only commercial the sponsors made for the net, and they paid for that nights presentation. They air the exact same commercial over and over and over again. Driving the viewer crazy. Seriously, I screamed at my screen when an American Airlines commercial with an annoying guy saying win-win over and over again was aired for the better part of an hour 8 times. Yes! I get that he's annoying and that I can change my seat in a plane! Now! can I please watch Craig Ferguson again in peace. When that commercial stopped playing one came on for Nicorette gum, where some dude is just sitting there saying, “cigarette, cigarette, cigartte ect, ect.” Over and over again while a shark gnaws on his arm until he chews his gum and realizes he's being eaten and punches the shark in the face. Every time I saw that commercial I wanted to go out and smoke. I also wanted to punch a shark in the face. That's besides the point. This type of repetitive advertising is as annoying as accidentally getting the same commercial in a row on TV or on the radio except they do it on purpose. Please for the love of god if I have to watch TV online make the commercials interesting and don't repeat them a thousand times. This is a moment of outrage brought to you by a very angry saint.
Tell Jordan how much you LOOVEEDD his article on twitter here.