Someone please market this correctly ...

Again, I come up with a lot of really weird things (see: Creativity drives Consumerism) ... but frankly, I don't have the passion to pursue them all. This is my passion - this is my focus - this is how I get my nerd on ...

I have this idea. I posted a while back my favorite chapstick ever ... it's called Chicken Poop Free. Darn tootin good stuff, Newton! Anywho, that post has generated an ENORMOUS amount of keyword traffic to the site. Got me thinking ... that makes PERFECT sense!! Us nerdy folk are totally down for our caffeine fixes. What does caffeine do? Dehydrate you!! What happens when you're dehydrated? Your lips get chapped! What do you do when your lips are chapped? Put on chapstick!!

Nerds LOVE, LOVE, LOVE chapstick!! Will someone please for the love of all things nerd come up with a really cool marketing campaign strictly geared to nerds who dig their chapstick. I have yet to see it done, and think it would be eternally awesome. Clearly there is quite the demand for it ... if your passion is chapstick, please go and make this happen ...

DUDE!!!! This chick totally agrees too ...