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#TalkNerdytoMeLover's Adam Reisinger

OK, I wrote about this over on my blog, but I had to share it with the Talk Nerdy community too, because this is just a BRILLIANT example of combining mainstream marketing with social media. Unless you live under a rock or don't have a TV (remember when Jen didn't have a TV?) you've seen this Old Spice commercial:

NEVER. GETTING. OLD.

The commercial, which debuted on "traditional" media (that is, during standard advertising blocks) went viral, and has more than 12 million views on YouTube. But just taking an ad and throwing it up on YouTube isn't a "social media campaign", even if that is the limit to what most traditional advertisers do.

Apparently Old Spice "gets it", because today they started taking questions via Twitter (@OldSpice) and answering them with customized YouTube videos, where Mustafa personally responds -- shirtless in a bathroom of course. This is brilliant. The YouTube videos are just as funny as the original campaign, if not funnier, and provide the company a way to continue a successful campaign while also keeping it fresh.

So, if you want to kill some serious time and laugh while doing so, head over to Old Spice's YouTube channel and check out the "Old Spice | Responses" playlist. It's great.

For more nerdy content, be sure to visit AdamReisinger.com, or follow Adam on Twitter (@AdamReisinger)