Vogue is covering #nerds ... we have officially taken OVER!
AHHH!!! We've gone mainstream!!! VOGUE is covering NERDS!!!! AHHHHHHHH!!!! Vogue just released their May edition, and in it is an in-depth interview with the notoriously tight lipped Facebook COO Sheryl Sandberg.
According to the article:
“Over dinner at her favorite restaurant, a few blocks from her home in Atherton, California, her strategy for making money sounds simple. She takes my pen and notebook and starts drawing the classic marketing funnel, which starts broadly, with brand awareness, and grows progressively narrower, ending with point of sale. Google, she explains, does most of its business at the narrow end of the funnel, leading buyers straight to places where they can buy what they want. But Facebook, she says, operates at the wide-open end, creating positive brand affiliation and generating demand for products. Google makes money because it commands 50 percent of online advertising dollars spent on that final stage, the one that gets people to make a purchase. But that stage represents only 10 percent of all ‘ad spend’— here she writes “$690 billion,” then draws an arrow to her ‘online ad spend’ column. Facebook can dominate the other 90 percent devoted to ‘demand generation’ ($621 billion a year!). It’s not unreasonable, she thinks, that Facebook could wind up getting a substantial part of that, every year.”
Facebook FTW!!!! Nice to see another Facebook face in the public eye besides Marky Mark. You go Sheryl!!! Thanks for being an outstanding example to female nerds everywhere that women rule and men foam at the mouth at the presence of hotness ... or uh, also known as drool.
Read more here courtesy of our friends over at Mashable.
