Pepsi ... the Paris Hilton of Advertising

Wow, Pepsi is getting a crap ton of advertising for NOT advertising this year at the Super Bowl.

Instead, they are opting for a full steam social media marketing juggernaut. It just CRACKS me up that everyone is talking about it, since that is the necessary ingredient in a successful viral marketing campaign!!! Pepsi is the Paris Hilton of this year's Super Bowl. (Well, Paris when she was relevant 2 years ago ...) For reals!! They haven't done squat diddly - and they're getting more exposure than they would have ever spent on an ad.

Pepsi, you folks are GENIUSES!! Get the people tweeting and man oh man ...

Break the social norm. People won't know what to do with themselves. #JustDoIt