Lesson learned through the awesomeness

Was just thinking about the SHEER JOY I have felt all day from both Pete Cashmore, @Mashable and Ben Parr @BenParr. As with everything I experience in life, I try to figure out how to break my experience down and translate it bit by bit. I've been a reader of mashable for years. I can't remember when exactly I started reading it, but it is my absolute go-to source for information and it is has been set as my homepage on Safari for again, as long as I can remember.
Hey, give a girl a break, they say the memory is the second thing to go ... but I can't remember the first.

I digress, you are clearly in the presence of an amazingly excited human being at the mention of anything mashable. SO, to have not only Pete Cashmore comment on my Facebook wall, but to have Ben Parr promote this website on Twitter shot me into orbit.

However, if I view this experience objectively, there is a lot I can teach my clients; brand loyalty is incredible. When someone loves something, they LOVE something. Case in point, people's uproar over At&T and the iPhone. You have people begging for Apple to release the phone to Verizon, even though, I remember in a sales meeting in 2006 or 2007, Verizon claimed to have turned down the iPhone.

Taking this passion and loyalty that people have for products, people, blogs, etc. and translating that into a medium like Twitter and Facebook, where word of mouth becomes a RT or status update, is a phenomenally powerful marketing tool. In the past, you may have had to wait to tell the people in your life, to be able to pick up the phone ... send an email ... etc, Now with just a quick RT, or cut and paste hundreds of people in your social circle know what's going on - and they tell two friends, and so on, and so on ...

I kind of feel at this point, we all seemed to have gotten it. We know that social media marketing works - but we forget just how affected the end user is by the entire experience. I will say this, today is a day I will never forget. From a very loyal reader, with a very big heart, (and a HUGE word of mouth following...) I was incredibly touched by what transpired today. It took all of 2 minutes or less of both parties time, but what those 120 seconds of time invested in is an unimaginable amount of marketing dollars. Kudos Mashable, once again!

Happy Pete Cashmore day everyone!

Best. Day. Ever.